When you think of creators who turned their passion into a true lifestyle movement, Sam Golbach and Colby Brock are at the top of the list. Known for exploring haunted places, pushing boundaries, and inviting millions of fans along for the ride, they built not just a YouTube channel — but a brand: xplr merch.
Over the years, Sam and Colby’s merch has evolved far beyond typical creator T-shirts. It’s become a full streetwear-inspired collection with hoodies, accessories, limited drops, and even retail partnerships with big stores like Zumiez and Hot Topic.
But with so many items to choose from, which ones stand out the most? Here’s a deep dive into the best Sam and Colby merch items — from iconic staples to hidden gems every fan should know about.
1. The Classic XPLR Hoodie: A Must-Have
If you’re only going to buy one piece of Sam and Colby merch, make it the classic xplr hoodie. This hoodie is more than just a sweatshirt — it’s the backbone of their entire brand.
Why is it so popular? For starters, the design is timeless: clean lines, bold “XPLR” lettering, and often neutral colors like black, grey, or forest green. It’s subtle enough to wear anywhere, but any fan will instantly recognize it.
Fans love the thick, soft material that feels cozy yet durable — perfect for late-night adventures, haunted house hunts, or just lounging at home watching Sam and Colby’s latest upload.
Many fans collect multiple versions. Some drops feature unique twists like embroidered logos, metallic prints, or glow-in-the-dark elements inspired by their paranormal videos.
2. The Limited Edition Paranormal Hoodies
Every so often, sam and colby merch release special themed hoodies tied to their ghost-hunting series or a big exploration event. These are usually limited drops, meaning they sell out fast and often never return.
One fan-favorite is the Paranormal Investigators Club hoodie — a nod to their overnight adventures in abandoned asylums and haunted houses. These hoodies sometimes have small graphics like ghost icons, occult symbols, or spooky phrases like Face Your Fears.
The exclusivity makes these drops extra special. Fans know they’re part of an inner circle — wearing one is like a badge of courage for those who share Sam and Colby’s thrill for the paranormal.
3. The Signature XPLR T-Shirt
Another top-tier staple is the classic XPLR T-shirt. Just like the hoodie, it’s simple, comfortable, and perfect for everyday wear. Most designs stick to the minimalist aesthetic: the XPLR logo front and center, with occasional variations in color or font style.
Some drops include tie-dye versions, washed vintage looks, or edgy all-black shirts with subtle embroidered logos. They’re affordable, lightweight, and easy to style — perfect for summer or layering under flannels and jackets in colder months.
Fans often say they like having multiple XPLR shirts to match different outfits — or to swap out when one inevitably wears out from constant use.
4. The XPLR Tracksuit: Streetwear Vibes
One of the most stylish Sam and Colby merch items is the XPLR tracksuit — a two-piece set usually featuring matching joggers and a zip-up or pullover sweatshirt. These tracksuits often come in darker tones with bold branding along the legs or sleeves.
The vibe is unmistakably streetwear: sleek, casual, but with a rebellious edge that matches Sam and Colby’s urban exploring roots. It’s become a favorite for fans who want to stand out at fan meetups, conventions, or simply flex on social media.
5. The Jewelry & Accessories
Beyond clothing, Sam and Colby’s XPLR line also includes subtle accessories that fans adore — especially their bracelets, rings, and necklaces. These pieces often have engraved “XPLR” logos, small compass symbols, or words like Explore and Stay Curious.
Fans like these pieces because they’re a daily reminder of the brand’s deeper meaning — that life is about seeking out the unknown. The jewelry is also easy to wear in any setting, making it perfect for students and young adults who want to keep their fandom low-key but meaningful.
Other popular accessories include:
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XPLR beanies: Warm, simple, and perfect for winter.
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Snapback hats: Classic flat-brim caps with embroidered logos.
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Phone cases and stickers: Affordable ways to show love for Sam and Colby’s mission.
6. The Limited Drop Collaborations
One reason XPLR stays fresh is the surprise element. Over the years, Sam and Colby have launched unique limited collaborations — sometimes themed after a special series or milestone.
Examples include:
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The “Cemetery Gates” drop: Inspired by one of their most iconic haunted explorations.
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Seasonal collections: Like Halloween special editions with spooky designs and glow-in-the-dark prints.
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Charity collabs: Occasionally, they release items with proceeds going to causes they support.
These limited editions create hype, sell out quickly, and become collector’s items. Hardcore fans often resell older pieces for twice the price on second-hand platforms.
7. The XPLR Posters & Room Decor
While apparel gets most of the spotlight, XPLR’s posters and wall flags are underrated gems for die-hard fans. Many feature high-quality images from Sam and Colby’s most famous adventures — like the Queen Mary ship, abandoned hospitals, or spooky mansions.
For young fans especially, decorating a bedroom with XPLR wall art feels like bringing a piece of the adventure home. Paired with a hoodie or tee, it completes the vibe.
Why These Items Stand Out
So what makes these top picks so special? Here’s why fans keep coming back for more:
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Quality: Sam and Colby have invested in premium materials. Hoodies are thick and cozy, shirts are soft and durable, and prints don’t fade easily.
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Design: The minimalistic branding works like streetwear — recognizable to insiders, stylish for everyone else.
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Meaning: Everything ties back to the core message: Explore. Fans don’t just buy merch — they wear a mission statement.
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Community: Wearing XPLR makes people feel connected. Fans spot each other at concerts, meetups, or even on the street and instantly have something in common.
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Exclusivity: Limited drops and rare items add a collector’s thrill. If you have an older Paranormal Investigators hoodie, you know you’re one of a lucky few.
Tips for Getting the Best Sam and Colby Merch
If you’re ready to grab your own piece of XPLR, here are some smart tips:
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Sign up for drop alerts: Some collections sell out in hours. Join their email list or follow them on Instagram.
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Shop direct from the XPLR website: For the widest selection and official designs, always buy from their main store.
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Visit retail partners: Zumiez and Hot Topic sometimes stock XPLR gear, so check your local stores if you want to try before you buy.
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Check sizing carefully: Hoodies and tracksuits are often slightly oversized — great for cozy fits but check the size chart.
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Collect and care: Many fans keep their older items in good shape as collectibles. Wash inside out, avoid harsh detergents, and air dry when possible.
Final Thoughts: Wear the Adventure
At the end of the day, the best Sam and Colby merch items aren’t just fabric and ink — they’re wearable pieces of a bigger story. Every hoodie, T-shirt, and ring is a small reminder to face your fears, step into the unknown, and explore.